Uber, the renowned ride-hailing platform, announced on Tuesday the commencement of its operations in Jammu & Kashmir, marking its entry into the picturesque city of Srinagar. The expansion includes the introduction of Uber Go and the outstation cab service, Uber Intercity, providing residents and tourists with convenient transportation options.
The move aligns with Uber’s broader expansion strategy in India, aiming to enhance its presence and diversify its product offerings in regional markets. Tourists and locals in Srinagar can now leverage the Uber platform to book rides within the city using Uber Go or plan outstation trips to popular destinations like Gulmarg, Sonmarg, and Pahalgam with Uber Intercity.
Shiva Shailendran, Head of Supply and Regional Operations at Uber, expressed enthusiasm about the launch, stating, “With the global ride-hailing app now available in Srinagar, tourists, as well as locals, will now find a trusted ride in and around Srinagar with a few taps on the app. The launch of our service will also create meaningful earning opportunities for drivers and will support the economic growth of local communities.”
This expansion follows Uber’s recent initiatives in India, including the introduction of the Green-Autos service in Ayodhya and a strategic partnership with the Airports Authority of India (AAI) to offer app-based car aggregator services at airports in Surat, Indore, Bhubaneswar, and Varanasi.
Since entering the Indian market in 2013, Uber has rapidly expanded its services and is now available in 125 cities across the country, reaffirming its commitment to providing reliable and efficient mobility solutions to diverse communities.
