In a strategic move that underscores India’s growing importance in the global tech landscape, Korean electronics giant Samsung has announced that its cutting-edge Galaxy S24 series will be manufactured at its Noida facility for both domestic distribution and international exports. The announcement was made by senior officials during the unveiling of the AI-centric flagship device in Mumbai.
The Galaxy S24 series, Samsung’s latest offering, boasts advanced Artificial Intelligence (AI) features, aiming to redefine user experience. The device includes real-time voice call and message translation in select languages, such as Hindi, improved image editing capabilities, and camera effects designed to attract content creators. Additionally, the inclusion of Corning Gorilla Armor glass aims to enhance the durability of the display.
Samsung India President and CEO, J B Park, expressed excitement about the future-oriented device, stating, “While the world talks about AI as the next big thing, the Galaxy S24 series brings it live to you. I am very happy to announce that Galaxy S24 series will be manufactured at our Noida factory in India.”
Consumers in India can begin pre-booking the Galaxy S24 series smartphones starting from January 18, with the official sale scheduled to commence on January 31. The pricing of the devices varies based on storage capacity, ranging from 8GB system memory (ROM) and 256 GB storage (RAM) to 12 GB ROM with 1 terabyte (TB) RAM, with prices ranging from Rs 79,999 to Rs 1,59,999.
“At Samsung, we are proud to be driving premiumization in India. I am positive that India will be at the forefront of embracing the AI revolution by operating Galaxy S24,” remarked Park.
Raju Pullan, Samsung India Senior Vice-President for Mobile Business, emphasized that the entire Galaxy S24 series would be manufactured in India, not only for the Indian market but also for global distribution. He stated, “The entire range of Galaxy S24 series will be manufactured in India, for India, and we will also be making it available for the world from India.”
Samsung has introduced promotional offers to entice existing users of the Samsung S series. Pullan announced a special upgrade program for India, enabling consumers to purchase the Galaxy S24 Ultra 512 GB at an effective price almost equivalent to the Galaxy S23 Ultra 256 GB version. Similar deals will be offered for other Galaxy S24 models.
Industry experts have applauded Samsung’s move, recognizing the company’s commitment to premiumization in India. The AI-infused Galaxy S24 series is seen as a bold pivot, aligning with the 2024 industry trend of leveraging on-device and cloud AI to unlock new possibilities. Samsung’s early move into the AI-enabled devices space with the Galaxy S24 series positions the brand to capture the growing demand for premium smartphones in India and beyond.