Nissan Motor has set its sights on a bold new future with plans to introduce 30 new models over the next three years. The Japanese automaker aims to not only expand its product lineup but also boost global sales volumes by an impressive 1 million vehicles. This ambitious strategy comes as part of an update to its medium-term business plan, signaling Nissan’s commitment to innovation and growth in the competitive automotive market.
As Japan’s third-largest automaker by sales, Nissan is targeting an operating profit margin exceeding 6% by the end of the financial year in March 2027. Additionally, the company aims to deliver total shareholder returns surpassing 30%, underlining its focus on profitability and investor value.
While Nissan was once a pioneer in electric vehicles (EVs) with its groundbreaking all-battery-powered Leaf, it recognizes the need to evolve in a rapidly changing landscape dominated by competitors like U.S. giant Tesla and Chinese leader BYD. To reclaim its position as an EV frontrunner, Nissan plans to significantly increase the share of all-battery powered cars to approximately one-fifth of its global sales by 2030. Hybrid vehicles will also play a crucial role, accounting for another fifth of sales, while internal combustion engine models will make up the remaining 60%.
In response to intensifying competition, Nissan and fellow Japanese automaker Honda Motor are exploring a strategic partnership to collaborate on key components for EVs and other critical areas. As part of its commitment to innovation, Nissan aims to introduce 16 electrified models among the upcoming 30, including eight all-battery powered vehicles and four plug-in hybrids. The company also plans to slash the cost of next-generation EVs by 30% to align them with internal combustion engine models by 2030.
Nissan’s expansion efforts will extend globally, with the launch of seven new models in the U.S. and Canada and the introduction of eight new-energy vehicles in the Chinese market. Additionally, the company will roll out six new models in Europe, showcasing its commitment to diverse markets worldwide.
Looking ahead, Nissan is poised to revolutionize the electric SUV market with the launch of a new electric 3-row SUV by the end of the financial year in March 2029. This innovative vehicle promises a 50% reduction in quick charging time and a 50% increase in energy density compared to the Ariya model, setting new benchmarks for efficiency and performance.
To support its ambitious growth strategy, Nissan will explore new partnerships in the U.S. and Japan while leveraging its longstanding alliance with Renault and Mitsubishi Motors in Europe, India, Latin America, and other regions. The company’s potential investment in EV maker Fisker further underscores its commitment to innovation and collaboration in the pursuit of sustainable mobility solutions.
Nissan’s comprehensive plan not only aims to drive sales and profitability but also lays the foundation for a future focused on electric mobility and long-term sustainable growth.